The Real Reason Business Owners Lose Big Fish Clients
“The cream always rises to the top” is a famous saying because it’s true.
Over recent months, I’ve been seeking out copywriters for my content marketing business.
Something that took off for me last year.
And my standards are very high.
I’m a potential six-figure client for the right writer.
All they need to be is good.
To have the skills.
To have done the deep work to build the foundation.
And I would send them more work.
But more than 9 times out of 10, it stops at just one project…
And this is something I remind myself of all the time.
Every day, you and I have to focus on getting better…
Even if there’s no payoff today.
We need to hone our craft.
So that when we do find ourself in front of that person who could become a six or seven figure client…
They say “wow”, not “meh.”
Because it’s one thing to be great at marketing.
Sure, that’s important.
But what’s even more important is to build our skills and business systems to such a level that we can turn a $2,000 job…
Into $20,000.00…
Or $200,000.00…
Or $2,000,000.00…
Of lifetime value.
With this in mind, what are you doing today to take your craft to the next level?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.