They laughed at me – when I was in my early twenties, I shaved off all my hair.
I wasn’t working for a short period, and thought it would be great to experience a “naked head” at least once in my life.
The reaction I received from those around me was interesting…
It did make a difference.
Some laughed. Others looked at me strangely.
I guess at the time I was a “paradox”, otherwise known as a person or thing that combines contradictory features or qualities.
And that brings me to the point of “paradox” headlines, which work because they tap into the Crocodile brain.
They’re different.
They stand out.
For example, there’s a famous headline that’s often referred to in copywriting books: “How a bald-headed barber saved my hair”
Grabs your attention, right?
So how could this apply elsewhere?
How about this: “How a Broke Accountant Made Me a Fortune”
This could be written by an entrepreneur who was helped by an accountant who has fallen on hard times.
He got me incredible results. He’s been through some tough times, but he knows what he’s doing.
Or a tutoring service could potentially run a healdine along the lines of…
How a D grade student Increased My Kids Maths Grades”
Polarising, isn’t it?
But who better to teach someone maths, than someone who was a former failure at it (so they know the pain).
Ok, over to you… How could a “paradox” headline work for your business?
P.S. Enjoy this post?
Hit the 🔔 icon on my profile here -> Scott Bywater to see this content as it is posted. And if you received value from this headline hack… There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.
Grab your 101 headline hacks report here: https://www.copywritingthatsells.com.au/lp/headlines