copywriting strategy
People think marketing is manipulative. And it can be. But it can also be one of the most helpful forces in the world. It all depends on your intention. Years ago, I stumbled across a podcast by Jason Christoff talking about the dangers of coffee. He mentioned a book called Caffeine Blues. I didn’t read […]
Would You Trust an Apprentice with a Million Dollar Lead? Recently, I was having a conversation with a builder about the importance of web copy. I asked him: Imagine you get a lead tomorrow. A hot lead. Someone who’s willing to invest $5 million in a property with you. Would you send your apprentice out […]
This is perhaps the best way to ‘right a wrong’ in your industry… In recent times, I’ve become contrarian about certain topics. While I’m seeing black, many of my family members and friends are seeing white. How about you? Are you in an industry where the way everyone thinks is the opposite of what you […]
It’s a horrific memory, and it still burns in my brain to this day. Although, seeing things from a parent’s perspective in my 40’s, I’m sure it was far more scary for my mother. At just 3 years old, while living in Queensland, Mackay… I tumbled down the stairs. If there’s one thing human’s truly […]
It’s everyone’s worst nightmare, do your prospects “feel” this? Understanding the most profitable emotion in copywriting can significantly enhance your marketing strategy. Harnessing the Profitable Emotion in Copywriting I remember looking at investment properties in the early 2000’s, and deciding not to bite the bullet while considering the profitable emotion in copywriting. I was young, […]
Turn the results into a case study. That’s right, make your client the HERO. For example, if I was a real estate agent like Adam Nobel at Hugo Alexander Group in Brisbane… Instead of doing what most agents are doing, and running ads along the lines of: John Stuart, Been in the Industry for X […]
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