Read this story to learn the easiest way to make your offer sound like a no-brainer.
I looked down at the scales and it scared me…
Then the penny dropped – the reason I was packing on the pounds all boiled down to the 80/20 effect.
While I wasn’t eating much during the day, after dinner…
I would go to the fridge, and RAID it.
Maybe it wasn’t 80% of my calories, but it was a large percentage of them…
Which were being consumed after 7pm.
And all I needed to do to reverse this attack was to stop eating after dinner.
It was easy.
And the weight slowly dropped off.
If I was writing a headline to explain this, I’d use something along the lines of…
“If you can stop eating during this period, you can easily shed 5 kilos in 60 days”
I call it the “if you can, you can” headline.
And it works in virtually every industry…
Imagine you sell a course on learning Spanish like Marcus Santamaria at Synergy Spanish.
Your headline could read something along the lines of:
If you can count to eleven, you can learn to speak 47 common Spanish sentences in a weekend.”
See what this does?
If you thought it was going to be hard, your fears are immediately alleviated.
Let’s say you teach people to renovate their homes like Belinda Smith at Renovate for Real Estate, so they sell for more.
Your headline could read…
“If you can speak on a phone & write a list, you can increase the value of your property $500k property by $75,000”
And then explain they don’t have to do it, they just need to hire the right people.
Likewise, if you sell maths tutoring like Pat Murray from Maths Online, your headline could read…
If your C-Grade Year 10 child can study for 20 minutes a day, 3 days a week, he can get an A in maths for his HSC.
So now you’ve seen 3 examples…
How could you apply this to your business?
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And there’s 100 more of these hacks in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.
Grab your 101 headline hacks report here: https://www.copywritingthatsells.com.au/lp/headlines