I want to be real for a minute…
For decades, I was more of a taker…
Always wondering “what’s in it for me.” Yet over the years, inspired by people like Bob Burg I’ve moved to a go-giver approach to running my life and business.
And you know what I’ve found?
The more I give generously, the more magnetic to opportunities I become.
It’s a far better win/win way of living.
Truth is, people always gravitate towards value…
And that’s why this “what everybody ought to know” ad was a classic of its time – educating its readers on the stock and bond business before asking for anything in return.
It could work equally as well for something like bitcoin or cryptocurrencies today.
Or a real estate agent could run an ad along the lines of: “What Everybody Ought to Know About Property Prices in Wollongong”
A dentist could run an ad along the lines of: “What Every Parent Ought to Know About Braces”
A personal trainer / health expert like Neil Kelliher could write an ad along the lines of: “What Everyone Over 50 Needs to Know About Exercise & Aging Bones”
Then just deliver on your promise.
Give massive value, and close with a paragraph stating that you’ve tried to answer the most common questions, however there’s far more to know.
And you’ll be glad to either send them a booklet or meet with them (whatever the call to action is).
Particularly in this age when funnels and free reports have become so commonplace, this angle of delivering value first separates you from the crowd.
Try this “go giver” headline for yourself, and let me know how you go 🙂
So how could this apply to your business?
P.S. Link to readable ad in comments.
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And there’s 100 more step-by-step guidelines in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.
Grab your 101 headline hacks report here: https://www.copywritingthatsells.com.au/lp/headlines