marketing strategy
It felt like a slap in the face. I thought I was fit and healthy, until I was invited to do a workout with a family member. My core was weak, and I couldn’t keep up with many of the exercises. Yet before that moment I had no idea. It was like a forced audit, […]
It’s one of the biggest mistakes I ever made in business. I put all my eggs in one basket. I had one big client. One main source of income. One stream of leads. And when that contract ended… I was screwed. I scrambled. I stressed. And I told myself: Never again. That’s when I learned […]
Later this month, I’m going to be heading to Brisbane for Francesca Moi’s Level Up Business Conference where we’re going to be covering everything that’s needed to stay on top of your game in 2024… And that’s never been more important, particularly with the way technology is moving. Right now, there are two choices. Level up, or […]
Richard Feynaman, a theoretical physicist, once stated: “We are trying to prove ourselves wrong as quickly as possible, because only in that way we can find progress.” If only science worked that way across the board, right? The world would be a different place today. Instead, much of it has been taken over by corporate interests, […]
I’ve been doing a lot of ‘learning how to learn’ recently. And there’s this thing called mnemonics which all the memory champions use. Now the definition of mnemonics, according to the dictionary is: the study and development of systems for improving and assisting the memory. There are different ways it can be used – everything from […]
Obedience to popular opinion is safe, but it gets you nowhere. Think about it. Was Apple obedient to industry norms? How about Amazon? Or Virgin? Not at all. Regardless of some of the question marks around the backgrounds & integrity of some of these founders… One thing can’t be denied: They broke the mould. They zigged when […]
You’ve heard about the 10,000 hour rule… And that to be an expert at anything, you need to put in the hours. But is it actually accurate? That would mean every accountant who had been doing their job for a decade or more, would be a “master.” It’s not the reality. So what’s the difference that […]
I’m in touch with a number of knowledgeable people in the investment space… And what’s interesting is, they all have different views of what’s coming next. Take bitcoin for instance. One person I know is big on the bitcoin halving and thinks that’s going to be huge… Another expert is bearish on bitcoin… So what […]
When marketing your business… You need to join the dots for your customers. Let’s take the recent release of the Epstein files for instance, which have just hit the mainstream news. Many people who are busy living their lives will gloss past it and think it’s no big deal… A bunch of famous people were […]
Welcome to 2024… Something to consider this year: in a world buzzing with marketing hacks and trends, it’s easy to get swept away by the latest shiny object. However, sometimes, the most potent strategy is a classic one… The reality is that it’s five times easier to sell to an existing client than to acquire […]
Recently, I dove into Keith Cunningham’s “The Road Less Stupid.” A gem of a book, and it introduced me to a concept that, while not entirely new, was certainly underutilised in my routine: “Thinking Time.” Sure, I think a lot. When crafting copy, strategizing in meetings, or planning my week. But setting aside dedicated, conscious […]
You’ve been told ignorance is bliss, but that only lasts for so long. Here’s why: Most things which are good or bad for us happen incrementally. And when we’re not aware of this, it can hurt us and our business. Take vegetable oil – sunflower oil, canola oil, etc. It’s extremely toxic, and it’s found in most […]
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