marketing strategy
You’ve heard about the 10,000 hour rule… And that to be an expert at anything, you need to put in the hours. But is it actually accurate? That would mean every accountant who had been doing their job for a decade or more, would be a “master.” It’s not the reality. So what’s the difference that […]
I’m in touch with a number of knowledgeable people in the investment space… And what’s interesting is, they all have different views of what’s coming next. Take bitcoin for instance. One person I know is big on the bitcoin halving and thinks that’s going to be huge… Another expert is bearish on bitcoin… So what […]
When marketing your business… You need to join the dots for your customers. Let’s take the recent release of the Epstein files for instance, which have just hit the mainstream news. Many people who are busy living their lives will gloss past it and think it’s no big deal… A bunch of famous people were […]
Welcome to 2024… Something to consider this year: in a world buzzing with marketing hacks and trends, it’s easy to get swept away by the latest shiny object. However, sometimes, the most potent strategy is a classic one… The reality is that it’s five times easier to sell to an existing client than to acquire […]
Recently, I dove into Keith Cunningham’s “The Road Less Stupid.” A gem of a book, and it introduced me to a concept that, while not entirely new, was certainly underutilised in my routine: “Thinking Time.” Sure, I think a lot. When crafting copy, strategizing in meetings, or planning my week. But setting aside dedicated, conscious […]
You’ve been told ignorance is bliss, but that only lasts for so long. Here’s why: Most things which are good or bad for us happen incrementally. And when we’re not aware of this, it can hurt us and our business. Take vegetable oil – sunflower oil, canola oil, etc. It’s extremely toxic, and it’s found in most […]
I was chatting with a builder recently. He’s extremely knowledgeable, and I would say the top 1% at what he does. But he does, at times, lose work to cheaper competitors. That’s why we have not only redone the copy on his web site, we’re also creating a regular flow of blog content… Which is then cut […]
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