Copywriting 101
Turn the results into a case study. That’s right, make your client the HERO. For example, if I was a real estate agent like Adam Nobel at Hugo Alexander Group in Brisbane… Instead of doing what most agents are doing, and running ads along the lines of: John Stuart, Been in the Industry for X […]
The before / after ad opening is not relegated to weight loss, and those in “visual” industries. Think about it: what everyone wants when they buy a product or service is to go from where they are to where they want to be. i.e. let’s say you offer SEO as a service like Peter B Butler from […]
I was chatting with a builder recently. He’s extremely knowledgeable, and I would say the top 1% at what he does. But he does, at times, lose work to cheaper competitors. That’s why we have not only redone the copy on his web site, we’re also creating a regular flow of blog content… Which is then cut […]
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