Copywriting 101
The moment I realised I was the bottleneck There’s a real hustle culture out there these days – fuelled heavily by the social media “gurus.” Now, I’m not against hard work. I’ve been in the trenches for almost three decades running my own business. But after everything I’ve seen (and tried)… I can say with […]
The Real Reason Business Owners Lose Big Fish Clients “The cream always rises to the top” is a famous saying because it’s true. Over recent months, I’ve been seeking out copywriters for my content marketing business. Something that took off for me last year. And my standards are very high. I’m a potential six-figure client […]
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]
How do you outsmart your biggest competitors? Back in the day, the Yellow Pages were a HUGE Goliath. But then, something happened… Google Adwords came along like a modern day David, and brought them to their knees. I remember this period, because I used to write Yellow Pages ads for clients. And it was one […]
It made my heart burst… One of the best things about being a parent to a newborn, was watching my son’s face light up at the wonder of discovering something new. And that “something new” could be anything from a sunrise to watching a parachute fall from the sky. Adults are harder to please, yet […]
Have you ever loved something so much, you’d do anything for it? As a kid, I was like that with… Cricket. I lived for it. The days the cricket were on, were like Christmas to me. And my dad used to tell me Dennis Lillee was the single greatest bowler ever. So if a commentator […]
If there’s an edge you can give your prospects, which requires very little effort on their part… And makes their jaw drop… You’ll love this headline hack. Dan Kennedy has a saying “little hinges swing big doors” and here’s a way you can apply the concept directly to your headlines: This Little Pill Could Reverse […]
In my early twenties, I remember my back crippling up. I was in agony. And I spent weeks going to the physiotherapist. At that time, a simple headline like “Sore Back?” would have instantly grabbed my attention. Likewise, when I had adrenal fatigue in my thirties a headline along the lines of… “Tired in Your […]
This is perhaps the best way to ‘right a wrong’ in your industry… In recent times, I’ve become contrarian about certain topics. While I’m seeing black, many of my family members and friends are seeing white. How about you? Are you in an industry where the way everyone thinks is the opposite of what you […]
How to attack industry norms in your ads, to win the race against 2nd rate competitors There are plenty of BAD things which are popular, for instance, if you do a deep dive into… What’s really inside many beauty products The ingredients list on popular foods (like cochineal, a type of food colouring derived from […]
There’s a silent killer lurking in your marketing strategy. It’s costing you thousands in ad spend and countless missed opportunities. I’ll give you a hint: it’s not your product, your market, or even your ads themselves. Let me explain: I was chatting with someone last week who was investing $7,000.00 a month into advertising. That’s […]
Have you noticed the long scrolling sales letter has become less prevalent over recent years? Long copy is dead, right? People just don’t have the attention span they did years ago. They don’t consume enough content. Ha… yeah, right. I had this conversation the other day with a new content marketing client. He said he preferred […]
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