Scott Bywater
Whenever you are trying to get a point across, consider doing it via metaphor. For instance, if I was an SEO guy I could say… It’s no good being on page 1 of Google, you won’t get much traffic. Or instead, I could do what Dharmesh Shah from Hubspot once stated… “The best place to hide a […]
A couple of years ago, I bought a computer from a big box chain. It’s had a few glitches, so I took it to get serviced last weekend… as a part of a plan I had purchased. Anyway, while I was there I needed a couple of sets of earphones for my iPhone (I have […]
There are unseen marketing angles in almost any industry, if we’re willing to think deeply enough and think outside the box. For instance, over Xmas we got our windows cleaned. They looked great. But… In late January, we got spiders in the house, and called in a pest control company. The pest control company sprayed […]
Obedience to popular opinion is safe, but it gets you nowhere. Think about it. Was Apple obedient to industry norms? How about Amazon? Or Virgin? Not at all. Regardless of some of the question marks around the backgrounds & integrity of some of these founders… One thing can’t be denied: They broke the mould. They zigged when […]
I received a lead from someone the other day who has been on my email list for over 10 years. That’s right… An entire decade. And odds are, he’ll turn into a quality client, moving from a caterpillar to a butterfly. Yet I’ve often used the “report” strategy for clients, who if someone doesn’t convert right away […]
I used to think marketing was powerful, but with what I’ve seen in recent years I now have a new saying: Propaganda eats marketing for breakfast So what is propaganda? According to the dictionary definition, it means: “information, ideas, opinions, or images that give one part of an argument, which are broadcast, published, etc. in order to […]
You’ve heard about the 10,000 hour rule… And that to be an expert at anything, you need to put in the hours. But is it actually accurate? That would mean every accountant who had been doing their job for a decade or more, would be a “master.” It’s not the reality. So what’s the difference that […]
I’m in touch with a number of knowledgeable people in the investment space… And what’s interesting is, they all have different views of what’s coming next. Take bitcoin for instance. One person I know is big on the bitcoin halving and thinks that’s going to be huge… Another expert is bearish on bitcoin… So what […]
When marketing your business… You need to join the dots for your customers. Let’s take the recent release of the Epstein files for instance, which have just hit the mainstream news. Many people who are busy living their lives will gloss past it and think it’s no big deal… A bunch of famous people were […]
Welcome to 2024… Something to consider this year: in a world buzzing with marketing hacks and trends, it’s easy to get swept away by the latest shiny object. However, sometimes, the most potent strategy is a classic one… The reality is that it’s five times easier to sell to an existing client than to acquire […]
Turn the results into a case study. That’s right, make your client the HERO. For example, if I was a real estate agent like Adam Nobel at Hugo Alexander Group in Brisbane… Instead of doing what most agents are doing, and running ads along the lines of: John Stuart, Been in the Industry for X […]
Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of the hottest summers on record. A headline along the lines of: “The […]