Scott Bywater
It’s a horrific memory, and it still burns in my brain to this day. Although, seeing things from a parent’s perspective in my 40’s, I’m sure it was far more scary for my mother. At just 3 years old, while living in Queensland, Mackay… I tumbled down the stairs. If there’s one thing human’s truly […]
It’s everyone’s worst nightmare, do your prospects “feel” this? Understanding the most profitable emotion in copywriting can significantly enhance your marketing strategy. Harnessing the Profitable Emotion in Copywriting I remember looking at investment properties in the early 2000’s, and deciding not to bite the bullet while considering the profitable emotion in copywriting. I was young, […]
One of the best ways to get your ads read is to use structure. Now when I was in my teens and early twenties, I hated structure. I thought it was “boring.” Today, I’m very different. I literally have a structure for opening the day, for closing the day… And am developing systems with numbered […]
I stressed over what to call my business for months. And wet behind the ears at the age of 24, I decided on… “The Marketing Alchemist” A bit cheesy, I know… And I’ve since changed it… Yet I liked the reference of turning something of little value (metal) into something of high value (gold). And […]
Read this story to learn the easiest way to make your offer sound like a no-brainer. I looked down at the scales and it scared me… Then the penny dropped – the reason I was packing on the pounds all boiled down to the 80/20 effect. While I wasn’t eating much during the day, after […]
Want to Make Your Headlines More Powerful? Stop just chasing the shiny objects… Contrary to what we’ve been led to believe, the “fundamentals” of copywriting (& marketing) haven’t changed. Yes, we now have Facebook Ads. And Chat GPT. And TikTok. And we’re bombarded at every angle from social media. Yet human nature remains the same […]
I want to be real for a minute… For decades, I was more of a taker… Always wondering “what’s in it for me.” Yet over the years, inspired by people like Bob Burg I’ve moved to a go-giver approach to running my life and business. And you know what I’ve found? The more I give […]
They laughed at me – when I was in my early twenties, I shaved off all my hair. I wasn’t working for a short period, and thought it would be great to experience a “naked head” at least once in my life. The reaction I received from those around me was interesting… It did make […]
Written by David Ogilvy, it’s one of the most famous ads in history for a reason. Let’s take a look at the headline: “At 60 miles an hour, the Loudest Noise in this Rolls Royce is the Electric Clock.” He could have just said, This Rolls Royce is Really Quiet… But instead, he demonstrated the […]
When I started my business, I struggled for months. Each week, I was living hand to mouth. Until one day, I decided to move from a broad niche to a tighter niche… I hit the market at the right time, and everything changed. I literally 10x’d my income overnight (admittedly from a low base) and […]
I wanted to cry. Despite trying everything, my first business imploded. I tried everything, but several months later I was 5-figures out of pocket – with nothing to show for it. How about you? Have you ever tried and failed at anything? Have your clients? In this situation, one of the best angles to run […]
How to attack industry norms in your ads, to win the race against 2nd rate competitors There are plenty of BAD things which are popular, for instance, if you do a deep dive into… What’s really inside many beauty products The ingredients list on popular foods (like cochineal, a type of food colouring derived from […]