Scott Bywater
In my early twenties, I remember my back crippling up. I was in agony. And I spent weeks going to the physiotherapist. At that time, a simple headline like “Sore Back?” would have instantly grabbed my attention. Likewise, when I had adrenal fatigue in my thirties a headline along the lines of… “Tired in Your […]
This is perhaps the best way to ‘right a wrong’ in your industry… In recent times, I’ve become contrarian about certain topics. While I’m seeing black, many of my family members and friends are seeing white. How about you? Are you in an industry where the way everyone thinks is the opposite of what you […]
It’s a horrific memory, and it still burns in my brain to this day. Although, seeing things from a parent’s perspective in my 40’s, I’m sure it was far more scary for my mother. At just 3 years old, while living in Queensland, Mackay… I tumbled down the stairs. If there’s one thing human’s truly […]
It’s everyone’s worst nightmare, do your prospects “feel” this? Understanding the most profitable emotion in copywriting can significantly enhance your marketing strategy. Harnessing the Profitable Emotion in Copywriting I remember looking at investment properties in the early 2000’s, and deciding not to bite the bullet while considering the profitable emotion in copywriting. I was young, […]
One of the best ways to get your ads read is to use structure. Now when I was in my teens and early twenties, I hated structure. I thought it was “boring.” Today, I’m very different. I literally have a structure for opening the day, for closing the day… And am developing systems with numbered […]
I stressed over what to call my business for months. And wet behind the ears at the age of 24, I decided on… “The Marketing Alchemist” A bit cheesy, I know… And I’ve since changed it… Yet I liked the reference of turning something of little value (metal) into something of high value (gold). And […]
Read this story to learn the easiest way to make your offer sound like a no-brainer. I looked down at the scales and it scared me… Then the penny dropped – the reason I was packing on the pounds all boiled down to the 80/20 effect. While I wasn’t eating much during the day, after […]
Want to Make Your Headlines More Powerful? Stop just chasing the shiny objects… Contrary to what we’ve been led to believe, the “fundamentals” of copywriting (& marketing) haven’t changed. Yes, we now have Facebook Ads. And Chat GPT. And TikTok. And we’re bombarded at every angle from social media. Yet human nature remains the same […]
I want to be real for a minute… For decades, I was more of a taker… Always wondering “what’s in it for me.” Yet over the years, inspired by people like Bob Burg I’ve moved to a go-giver approach to running my life and business. And you know what I’ve found? The more I give […]
They laughed at me – when I was in my early twenties, I shaved off all my hair. I wasn’t working for a short period, and thought it would be great to experience a “naked head” at least once in my life. The reaction I received from those around me was interesting… It did make […]
Written by David Ogilvy, it’s one of the most famous ads in history for a reason. Let’s take a look at the headline: “At 60 miles an hour, the Loudest Noise in this Rolls Royce is the Electric Clock.” He could have just said, This Rolls Royce is Really Quiet… But instead, he demonstrated the […]
When I started my business, I struggled for months. Each week, I was living hand to mouth. Until one day, I decided to move from a broad niche to a tighter niche… I hit the market at the right time, and everything changed. I literally 10x’d my income overnight (admittedly from a low base) and […]