Scott Bywater
There’s a silent killer lurking in your marketing strategy. It’s costing you thousands in ad spend and countless missed opportunities. I’ll give you a hint: it’s not your product, your market, or even your ads themselves. Let me explain: I was chatting with someone last week who was investing $7,000.00 a month into advertising. That’s […]
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Have you noticed the long scrolling sales letter has become less prevalent over recent years? Long copy is dead, right? People just don’t have the attention span they did years ago. They don’t consume enough content. Ha… yeah, right. I had this conversation the other day with a new content marketing client. He said he preferred […]
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Are you ready to leverage AI to Attract High-Value Clients, Automate Tedious Tasks, and Develop High-Converting Content? I know there has been a lot of hype around AI and most of the AI tools out there are junk. So how do you cut through the noise and only get the knowledge you need to integrate […]
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Some people think it’s strange that I don’t use normal deodorant or toothpaste. Instead, I use baking soda for deodorant, and a combination of coconut oil, baking soda, and Celtic sea salt as toothpaste. But is it really strange? Think about it. Toothpaste contains fluoride, which is toxic and has been found to damage bones and joints – […]
Read MoreI made a couple of sales this week as a result of a sales letters I wrote about 6 months ago. The system we put in place, took a long time to set up. It was for a specific niche, and felt like nothing was happening for quite awhile. But we had to set up the […]
Read MoreIn the early days of entrepreneurship, I became familiar with a concept called “Operation Moneysuck.” I believe I learned this from either John Carlton or Gary Halbert – two brilliant copywriters. And while yes, it made sense, I approached it the wrong way. I took this to mean was that I should focus on whatever I […]
Read MoreWhat makes bland writing stand out from soulless writing? It’s the ability to go out on a limb, and speak from your heart. For instance, I am writing a core story for an incredibly successful entrepreneur who is looking to go into the coaching space. He’s a smart guy. And his accomplishments are huge. Now that’s […]
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Later this month, I’m going to be heading to Brisbane for Francesca Moi’s Level Up Business Conference where we’re going to be covering everything that’s needed to stay on top of your game in 2024… And that’s never been more important, particularly with the way technology is moving. Right now, there are two choices. Level up, or […]
Read MoreRichard Feynaman, a theoretical physicist, once stated: “We are trying to prove ourselves wrong as quickly as possible, because only in that way we can find progress.” If only science worked that way across the board, right? The world would be a different place today. Instead, much of it has been taken over by corporate interests, […]
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If you want to create regular, endless content… It’s all about the setup. You see, if you wake up one morning and think “I want to create some content today”… You may sit there thinking… “What the heck am I going to write about?” But if you instead take the time to brainstorm your clients: FearsPains Desires BeliefsProblems Objectionsetc. […]
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I’ve been doing a lot of ‘learning how to learn’ recently. And there’s this thing called mnemonics which all the memory champions use. Now the definition of mnemonics, according to the dictionary is: the study and development of systems for improving and assisting the memory. There are different ways it can be used – everything from […]
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Whenever you are trying to get a point across, consider doing it via metaphor. For instance, if I was an SEO guy I could say… It’s no good being on page 1 of Google, you won’t get much traffic. Or instead, I could do what Dharmesh Shah from Hubspot once stated… “The best place to hide a […]
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