headline writing
It kills me to say this, but there was a time when I believed most of what was in the news. Truth is, when something is positioned as ‘news’ it gets past our natural defences and we’re more likely to trust it. So why not make your headline read like the news, in order to […]
Should you mention your price in a headline? Truth is, it depends… What you must factor in here, is the level of awareness in terms of the price of your product or service. For instance, years ago I worked with a client in the NLP seminar niche. The price for seminars was set at $2,000 […]
I stumbled across it by accident… After being contracted to write email subject lines for a company with an email list of over 2 million subscribers… And seeing the split-test results over a period of time… I noticed there was one four letter word which kept popping up over and over again. I’ll explain why […]
What’s the best way to achieve more in less time? Make no mistake, there are shortcuts… For instance, you can cold call and talk to one person at a time. Or you can write a winning ad, which gets seen by thousands of people every day without you needing to be involved. That’s why I […]
When I first speak to a potential client, I look for the low hanging fruit. And that’s why one of the first questions I ask is… What’s the size of your email list? And for good reason. That’s where the “hidden trust” is. And that hidden trust is like stumbling upon an undiscovered treasure chest. […]
Like an angel on my shoulder, my intuition screamed YES… Close to 20 years ago, I attended a Mal Emery seminar where Matt Furey spoke about email marketing. I started emailing my list daily, and it was a breakthrough for my business. Not immediately, but as I built trust with my list, quality leads started […]
I felt the pain instantly. Even though I’d dove into the rock pool dozens of times before, when I pushed my feet down… I ended up with a “rock splinter” in my big toe. It hurt. And if I had seen an ad on the way home which read: “If you have a rock splinter, […]
Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]
The moment I realised I was the bottleneck There’s a real hustle culture out there these days – fuelled heavily by the social media “gurus.” Now, I’m not against hard work. I’ve been in the trenches for almost three decades running my own business. But after everything I’ve seen (and tried)… I can say with […]
The Real Reason Business Owners Lose Big Fish Clients “The cream always rises to the top” is a famous saying because it’s true. Over recent months, I’ve been seeking out copywriters for my content marketing business. Something that took off for me last year. And my standards are very high. I’m a potential six-figure client […]
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]
How do you outsmart your biggest competitors? Back in the day, the Yellow Pages were a HUGE Goliath. But then, something happened… Google Adwords came along like a modern day David, and brought them to their knees. I remember this period, because I used to write Yellow Pages ads for clients. And it was one […]
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