copywriting that sells

Fear Sells – But Here’s How to Use It Ethically (and Make Clients Grateful You Did)

By Scott Bywater / November 25, 2025 / 0 Comments

It’s a horrific memory, and it still burns in my brain to this day. Although, seeing things from a parent’s perspective in my 40’s, I’m sure it was far more scary for my mother. At just 3 years old, while living in Queensland, Mackay… I tumbled down the stairs. If there’s one thing human’s truly […]

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The Most Profitable Emotion in Copywriting (and How to Tap It Without Manipulation)

By Scott Bywater / November 18, 2025 / 0 Comments

It’s everyone’s worst nightmare, do your prospects “feel” this? I remember looking at investment properties in the early 2000’s, and deciding not to bite the bullet. I was young, and didn’t have the perspective I have now. And as a result, I missed out… Sure, I invested later… However there’s no worse feeling. Especially when […]

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Why “Structure” Used to Bore Me – And How It Became My Shortcut to Ads That Practically Write Themselves.”

By Scott Bywater / November 10, 2025 / 0 Comments

One of the best ways to get your ads read is to use structure. Now when I was in my teens and early twenties, I hated structure. I thought it was “boring.” Today, I’m very different. I literally have a structure for opening the day, for closing the day… And am developing systems with numbered […]

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Scott Bywater - copywriting that sells

How to Stay Ahead in a World Where Nobody Can Predict the Future

By Scott Bywater / January 19, 2024 / 0 Comments

I’m in touch with a number of knowledgeable people in the investment space… And what’s interesting is, they all have different views of what’s coming next. Take bitcoin for instance. One person I know is big on the bitcoin halving and thinks that’s going to be huge… Another expert is bearish on bitcoin… So what […]

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Join The Dots

By Scott Bywater / January 16, 2024 / 0 Comments

When marketing your business…  You need to join the dots for your customers.  Let’s take the recent release of the Epstein files for instance,  which have just hit the mainstream news. Many people who are busy living their lives will gloss past it and think it’s no big deal…  A bunch of famous people were […]

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Scott Bywater - copywriting that sells

5x Easier, Prioritise This 2024 Marketing Strategy

By Scott Bywater / January 12, 2024 / 0 Comments

Welcome to 2024…  Something to consider this year: in a world buzzing with marketing hacks and trends, it’s easy to get swept away by the latest shiny object.  However, sometimes, the most potent strategy is a classic one…   The reality is that it’s five times easier to sell to an existing client than to acquire […]

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Do you get incredible results for clients and fail to showcase them?

By Scott Bywater / November 15, 2023 / 0 Comments

The before / after ad opening is not relegated to weight loss, and those in “visual” industries. Think about it: what everyone wants when they buy a product or service is to go from where they are to where they want to be. i.e. let’s say you offer SEO as a service like Peter B Butler from […]

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