small business marketing
I received a lead from someone the other day who has been on my email list for over 10 years. That’s right… An entire decade. And odds are, he’ll turn into a quality client, moving from a caterpillar to a butterfly. Yet I’ve often used the “report” strategy for clients, who if someone doesn’t convert right away […]
I’m in touch with a number of knowledgeable people in the investment space… And what’s interesting is, they all have different views of what’s coming next. Take bitcoin for instance. One person I know is big on the bitcoin halving and thinks that’s going to be huge… Another expert is bearish on bitcoin… So what […]
Welcome to 2024… Something to consider this year: in a world buzzing with marketing hacks and trends, it’s easy to get swept away by the latest shiny object. However, sometimes, the most potent strategy is a classic one… The reality is that it’s five times easier to sell to an existing client than to acquire […]
Turn the results into a case study. That’s right, make your client the HERO. For example, if I was a real estate agent like Adam Nobel at Hugo Alexander Group in Brisbane… Instead of doing what most agents are doing, and running ads along the lines of: John Stuart, Been in the Industry for X […]
The before / after ad opening is not relegated to weight loss, and those in “visual” industries. Think about it: what everyone wants when they buy a product or service is to go from where they are to where they want to be. i.e. let’s say you offer SEO as a service like Peter B Butler from […]
You’ve been told ignorance is bliss, but that only lasts for so long. Here’s why: Most things which are good or bad for us happen incrementally. And when we’re not aware of this, it can hurt us and our business. Take vegetable oil – sunflower oil, canola oil, etc. It’s extremely toxic, and it’s found in most […]
I was chatting with a builder recently. He’s extremely knowledgeable, and I would say the top 1% at what he does. But he does, at times, lose work to cheaper competitors. That’s why we have not only redone the copy on his web site, we’re also creating a regular flow of blog content… Which is then cut […]
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