copywriting tips
Some people think it’s strange that I don’t use normal deodorant or toothpaste. Instead, I use baking soda for deodorant, and a combination of coconut oil, baking soda, and Celtic sea salt as toothpaste. But is it really strange? Think about it. Toothpaste contains fluoride, which is toxic and has been found to damage bones and joints – […]
I made a couple of sales this week as a result of a sales letters I wrote about 6 months ago. The system we put in place, took a long time to set up. It was for a specific niche, and felt like nothing was happening for quite awhile. But we had to set up the […]
In the early days of entrepreneurship, I became familiar with a concept called “Operation Moneysuck.” I believe I learned this from either John Carlton or Gary Halbert – two brilliant copywriters. And while yes, it made sense, I approached it the wrong way. I took this to mean was that I should focus on whatever I […]
If you want to create regular, endless content… It’s all about the setup. You see, if you wake up one morning and think “I want to create some content today”… You may sit there thinking… “What the heck am I going to write about?” But if you instead take the time to brainstorm your clients: FearsPains Desires BeliefsProblems Objectionsetc. […]
Whenever you are trying to get a point across, consider doing it via metaphor. For instance, if I was an SEO guy I could say… It’s no good being on page 1 of Google, you won’t get much traffic. Or instead, I could do what Dharmesh Shah from Hubspot once stated… “The best place to hide a […]
A couple of years ago, I bought a computer from a big box chain. It’s had a few glitches, so I took it to get serviced last weekend… as a part of a plan I had purchased. Anyway, while I was there I needed a couple of sets of earphones for my iPhone (I have […]
There are unseen marketing angles in almost any industry, if we’re willing to think deeply enough and think outside the box. For instance, over Xmas we got our windows cleaned. They looked great. But… In late January, we got spiders in the house, and called in a pest control company. The pest control company sprayed […]
I used to think marketing was powerful, but with what I’ve seen in recent years I now have a new saying: Propaganda eats marketing for breakfast So what is propaganda? According to the dictionary definition, it means: “information, ideas, opinions, or images that give one part of an argument, which are broadcast, published, etc. in order to […]
You’ve heard about the 10,000 hour rule… And that to be an expert at anything, you need to put in the hours. But is it actually accurate? That would mean every accountant who had been doing their job for a decade or more, would be a “master.” It’s not the reality. So what’s the difference that […]
When marketing your business… You need to join the dots for your customers. Let’s take the recent release of the Epstein files for instance, which have just hit the mainstream news. Many people who are busy living their lives will gloss past it and think it’s no big deal… A bunch of famous people were […]
Turn the results into a case study. That’s right, make your client the HERO. For example, if I was a real estate agent like Adam Nobel at Hugo Alexander Group in Brisbane… Instead of doing what most agents are doing, and running ads along the lines of: John Stuart, Been in the Industry for X […]
Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of the hottest summers on record. A headline along the lines of: “The […]