Content Marketing

Read this story to learn the easiest way to make your offer sound like a no-brainer. I looked down at the scales and it scared me… Then the penny dropped – the reason I was packing on the pounds all boiled down to the 80/20 effect. While I wasn’t eating much during the day, after […]

Want to Make Your Headlines More Powerful? Stop just chasing the shiny objects… Contrary to what we’ve been led to believe, the “fundamentals” of copywriting (& marketing) haven’t changed. Yes, we now have Facebook Ads. And Chat GPT. And TikTok. And we’re bombarded at every angle from social media. Yet human nature remains the same […]

I want to be real for a minute… For decades, I was more of a taker… Always wondering “what’s in it for me.” Yet over the years, inspired by people like Bob Burg I’ve moved to a go-giver approach to running my life and business. And you know what I’ve found? The more I give […]

They laughed at me – when I was in my early twenties, I shaved off all my hair. I wasn’t working for a short period, and thought it would be great to experience a “naked head” at least once in my life. The reaction I received from those around me was interesting… It did make […]

Written by David Ogilvy, it’s one of the most famous ads in history for a reason. Let’s take a look at the headline: “At 60 miles an hour, the Loudest Noise in this Rolls Royce is the Electric Clock.” He could have just said, This Rolls Royce is Really Quiet… But instead, he demonstrated the […]

I wanted to cry. Despite trying everything, my first business imploded. I tried everything, but several months later I was 5-figures out of pocket – with nothing to show for it. How about you? Have you ever tried and failed at anything? Have your clients? In this situation, one of the best angles to run […]

Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]

It felt like a slap in the face. I thought I was fit and healthy, until I was invited to do a workout with a family member. My core was weak, and I couldn’t keep up with many of the exercises. Yet before that moment I had no idea. It was like a forced audit, […]

It’s one of the biggest mistakes I ever made in business. I put all my eggs in one basket. I had one big client. One main source of income. One stream of leads. And when that contract ended… I was screwed. I scrambled. I stressed. And I told myself: Never again. That’s when I learned […]

Are you ready to leverage AI to Attract High-Value Clients, Automate Tedious Tasks, and Develop High-Converting Content? I know there has been a lot of hype around AI and most of the AI tools out there are junk. So how do you cut through the noise and only get the knowledge you need to integrate […]

Some people think it’s strange that I don’t use normal deodorant or toothpaste.  Instead, I use baking soda for deodorant, and a combination of coconut oil, baking soda, and Celtic sea salt as toothpaste.  But is it really strange? Think about it.  Toothpaste contains fluoride, which is toxic and has been found to damage bones and joints – […]