I stressed over what to call my business for months.
And wet behind the ears at the age of 24, I decided on…
“The Marketing Alchemist”
A bit cheesy, I know…
And I’ve since changed it…
Yet I liked the reference of turning something of little value (metal) into something of high value (gold).
And that’s exactly what great copywriting does.
It takes an underperforming ad, and transforms it into something far more valuable without increasing the ad spend.
This alchemy metaphor is also why the “Turn X into Y” headline hack is so powerful.
Maybe you’re a massage therapist who can make a headache disappear.
Could you run a headline like:
Give Me 30 Minutes with a “Giant” Headache, and I’ll Turn it into a Midget
Likewise, a Real Estate Agent could say something along the lines of:
Simple Way to Turn a $500,000 House into a $550,000 House
Who wouldn’t want to know that?
And a builder who does renovations could say something like:
Turns an Ordinary Family 3 Bedroom Home into a Palace
So what’s your alchemy edge? And how can you tap into it to write a winning headline?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.
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