advertising & headlines
Read this story to learn the easiest way to make your offer sound like a no-brainer. I looked down at the scales and it scared me… Then the penny dropped – the reason I was packing on the pounds all boiled down to the 80/20 effect. While I wasn’t eating much during the day, after […]
Want to Make Your Headlines More Powerful? Stop just chasing the shiny objects… Contrary to what we’ve been led to believe, the “fundamentals” of copywriting (& marketing) haven’t changed. Yes, we now have Facebook Ads. And Chat GPT. And TikTok. And we’re bombarded at every angle from social media. Yet human nature remains the same […]
I want to be real for a minute… For decades, I was more of a taker… Always wondering “what’s in it for me.” Yet over the years, inspired by people like Bob Burg I’ve moved to a go-giver approach to running my life and business. And you know what I’ve found? The more I give […]
They laughed at me – when I was in my early twenties, I shaved off all my hair. I wasn’t working for a short period, and thought it would be great to experience a “naked head” at least once in my life. The reaction I received from those around me was interesting… It did make […]
Written by David Ogilvy, it’s one of the most famous ads in history for a reason. Let’s take a look at the headline: “At 60 miles an hour, the Loudest Noise in this Rolls Royce is the Electric Clock.” He could have just said, This Rolls Royce is Really Quiet… But instead, he demonstrated the […]
When I started my business, I struggled for months. Each week, I was living hand to mouth. Until one day, I decided to move from a broad niche to a tighter niche… I hit the market at the right time, and everything changed. I literally 10x’d my income overnight (admittedly from a low base) and […]
I wanted to cry. Despite trying everything, my first business imploded. I tried everything, but several months later I was 5-figures out of pocket – with nothing to show for it. How about you? Have you ever tried and failed at anything? Have your clients? In this situation, one of the best angles to run […]
How to attack industry norms in your ads, to win the race against 2nd rate competitors There are plenty of BAD things which are popular, for instance, if you do a deep dive into… What’s really inside many beauty products The ingredients list on popular foods (like cochineal, a type of food colouring derived from […]
There’s a silent killer lurking in your marketing strategy. It’s costing you thousands in ad spend and countless missed opportunities. I’ll give you a hint: it’s not your product, your market, or even your ads themselves. Let me explain: I was chatting with someone last week who was investing $7,000.00 a month into advertising. That’s […]
Have you noticed the long scrolling sales letter has become less prevalent over recent years? Long copy is dead, right? People just don’t have the attention span they did years ago. They don’t consume enough content. Ha… yeah, right. I had this conversation the other day with a new content marketing client. He said he preferred […]
Some people think it’s strange that I don’t use normal deodorant or toothpaste. Instead, I use baking soda for deodorant, and a combination of coconut oil, baking soda, and Celtic sea salt as toothpaste. But is it really strange? Think about it. Toothpaste contains fluoride, which is toxic and has been found to damage bones and joints – […]
I made a couple of sales this week as a result of a sales letters I wrote about 6 months ago. The system we put in place, took a long time to set up. It was for a specific niche, and felt like nothing was happening for quite awhile. But we had to set up the […]
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