direct response copywriting
Can you see a problem or opportunity ahead which your prospects can’t? Something that would make their jaw drop, which you’d like to warn them about? Then “the shock ahead” headline is the perfect hook… For instance, imagine you sell air-conditioners. You’ve done your research and can see this is going to be one of […]
Would You Trust an Apprentice with a Million Dollar Lead? Recently, I was having a conversation with a builder about the importance of web copy. I asked him: Imagine you get a lead tomorrow. A hot lead. Someone who’s willing to invest $5 million in a property with you. Would you send your apprentice out […]
The moment I realised I was the bottleneck There’s a real hustle culture out there these days – fuelled heavily by the social media “gurus.” Now, I’m not against hard work. I’ve been in the trenches for almost three decades running my own business. But after everything I’ve seen (and tried)… I can say with […]
The Real Reason Business Owners Lose Big Fish Clients “The cream always rises to the top” is a famous saying because it’s true. Over recent months, I’ve been seeking out copywriters for my content marketing business. Something that took off for me last year. And my standards are very high. I’m a potential six-figure client […]
I still laugh about it to this day. There was this big storage container in a small park at the top of our street. It had no signage. And my son and his friends were curious about it. What on earth was in it? It was an obsession. One day when they were looking around, […]
It made my heart burst… One of the best things about being a parent to a newborn, was watching my son’s face light up at the wonder of discovering something new. And that “something new” could be anything from a sunrise to watching a parachute fall from the sky. Adults are harder to please, yet […]
Have you ever loved something so much, you’d do anything for it? As a kid, I was like that with… Cricket. I lived for it. The days the cricket were on, were like Christmas to me. And my dad used to tell me Dennis Lillee was the single greatest bowler ever. So if a commentator […]
If there’s an edge you can give your prospects, which requires very little effort on their part… And makes their jaw drop… You’ll love this headline hack. Dan Kennedy has a saying “little hinges swing big doors” and here’s a way you can apply the concept directly to your headlines: This Little Pill Could Reverse […]
In my early twenties, I remember my back crippling up. I was in agony. And I spent weeks going to the physiotherapist. At that time, a simple headline like “Sore Back?” would have instantly grabbed my attention. Likewise, when I had adrenal fatigue in my thirties a headline along the lines of… “Tired in Your […]
This is perhaps the best way to ‘right a wrong’ in your industry… In recent times, I’ve become contrarian about certain topics. While I’m seeing black, many of my family members and friends are seeing white. How about you? Are you in an industry where the way everyone thinks is the opposite of what you […]
It’s a horrific memory, and it still burns in my brain to this day. Although, seeing things from a parent’s perspective in my 40’s, I’m sure it was far more scary for my mother. At just 3 years old, while living in Queensland, Mackay… I tumbled down the stairs. If there’s one thing human’s truly […]
It’s everyone’s worst nightmare, do your prospects “feel” this? Understanding the most profitable emotion in copywriting can significantly enhance your marketing strategy. Harnessing the Profitable Emotion in Copywriting I remember looking at investment properties in the early 2000’s, and deciding not to bite the bullet while considering the profitable emotion in copywriting. I was young, […]