Shirley Bayot

I remember venturing into my first business, wet behind the ears in my early twenties. It was a… Hair salon. And it was extremely risky. Why? Because I didn’t know what I didn’t know. In hindsight, there were plenty of ways I could have slashed my risks (and saved myself some serious emotional pain)… And […]

It kills me to say this, but there was a time when I believed most of what was in the news. Truth is, when something is positioned as ‘news’ it gets past our natural defences and we’re more likely to trust it. So why not make your headline read like the news, in order to […]