Shirley Bayot

When Your Offer Sounds Too Good To Be True, Say So

By Shirley Bayot / June 30, 2026 / 0 Comments

What should you do if you’ve got an offer that’s too good to be true? How do you highlight the benefits while addressing the skeptical prospect? John Dwyer suffers from this problem. His company literally allows business owners to give away holidays to their clients, based on an incentive-based marketing strategy – and some of […]

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