Case Study: Victor Myers of Victor Myers Custom Homes
How This Texas Builder 24x’d His Website Traffic
- And Started Getting Clients Who Were Already Sold
TL;DR for builders: (too long didn't read - summary)
- Problem: Victor Myers’ site sounded like every other builder’s. Even referrals checked the site and disappeared. He was pitching cold every time.
- Playbook: Stop “pretty website” thinking. Turn the site into a sales conversation that sounds like you - values, process, voice, and proof - then back it with strategic blogs and basic SEO.
- What changed: Traffic jumped from 6 - 10 visits per quarter to 20+ per week, all organic. Prospects read the whole site, quoted it back, and called him “my builder” within minutes.
- Impact on sales: No more pitching - just qualifying. Most leads stopped shopping other builders.
- Takeaway: When your website talks like you and answers what your ideal clients care about, you don’t chase - buyers arrive pre-sold.
Website traffic surged from 6–10 visits per quarter to 20+ per week.
And the best part? Victor Myers didn’t spend a cent on ads.
Better yet - his leads started quoting his website back to him, calling him “my builder” within 15 minutes of meeting… and ditching other builders entirely.
So how did a high-end Texas builder go from invisible online to fully pre-sold? Let’s rewind.
The Problem: A Website That Blended Into the Crowd
Victor builds custom homes with character. The kind you’d be proud to pass down.
But his old website? It sounded like everyone else’s.
Even referrals weren’t converting. Prospects would check out the site… then vanish.
That’s when he heard a podcast about builder content marketing - and sent this message right after:
The Strategy: Turn His Website Into a Sales Conversation
The goal wasn’t just a prettier website.
It was to make it feel like talking to Victor.
We planned to build that into a messaging strategy, layering it across his new site and blog content - and flipped the script.
Through in-depth interviews, we uncovered what set Victor Myers Custom Homes apart:
- Deep, old-school integrity that clients feel from the start
- A true partnership approach - every build is a collaboration
- Subtle design touches that make a house feel like home
- And a warm, confident, unmistakably Texan voice
The Results: 24x Traffic, Pre-Sold Leads, and Zero Ad Spend
The shift was immediate and dramatic:
- Website traffic jumped 24x — from 6–10 visits per quarter to 20+ per week
- All organic traffic - no paid ads, just strategic content and SEO
- Prospects read the entire site - and quote it back on discovery calls
- One man called Victor “his builder” just 15 minutes into their first meeting
- Most never even contacted another builder
From Chasing Clients to Choosing Them
Victor isn’t guessing anymore. He’s not chasing. He’s choosing.
“I used to think marketing was something you do yourself.
Now I see it’s just like building a home - you don’t frame it yourself.
You hire the best framer and let them follow the plan.”
The Praise
Testimonials
The blog content from Builder Content Marketing has completely changed how prospects find and engage with us.
It’s strategic, personal, and speaks directly to the kinds of clients we actually want to work with.
Traffic went from a trickle to over 20 visits a week — all organic. I’ve had multiple clients tell me they read every blog post before calling.
It builds trust before I even step into the room.
If you're a custom builder and want to attract the right clients without chasing them, this is the team to have in your corner."
Want Clients Who Are Already Sold Before You Say a Word?
If your site sounds like every other builder, you’re leaving trust (and deals) on the table.
But when your site reflects you, builds connection, and speaks directly to your ideal client?
Leads show up already trusting you
Sales calls turn into conversations
And your pipeline fills with people you actually want to work with
Let’s make your website do the talking.