One of the best ways to get your ads read is to use structure.
Now when I was in my teens and early twenties, I hated structure.
I thought it was “boring.”
Today, I’m very different.
I literally have a structure for opening the day, for closing the day…
And am developing systems with numbered lists for every task I do throughout the day.
It certainly works in getting things done faster and more efficiently, and “numbers headlines” are also a great way of kicking off an ad by
starting with value.
For instance, let’s say you’re a real estate agent, like Kristian Morris.
You could say something along the lines of:
Seven Little Known Signs You’re Selling Your Property at a
Discount
Now that would be a hard headline to go past if you were
thinking of selling a property, right?
And you could continue by giving the seven little known signs,
then offering a personal price appraisal at the end.
Likewise, someone in the investment education space could
use a headline along the lines of:
3 often overlooked investment vehicles that always outperform the market in tough times.
And an accountant could say:
The seven little known signs you’re paying too much tax, and
what to do to reverse the attack.
See how this works?
Ok, now over to you…
How could you apply this in your business?
P.S. If you enjoyed this headline hack…
There’s 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails – and seeing split-test results over a period of over 14 years.