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Copywriting > SEO Copywriter

If you’ve ever wondered how to not only attract a swarm of qualified customers to your web site, but also get them to ‘dip into their pockets’ you need to know…

“How To Tell The Difference Between A Proven SEO Copywriter And One Of The Hundreds Of Pretend Experts…”

If you’re running an online business, you probably know a bit about what SEO Copywriters do already. (and if you haven’t heard the term, it’s another way of saying “Search Engine Optimisation Copywriter” – someone who works to boost the traffic you receive to your web-site by making your pages as attractive as possible in search engine rankings.)

And yet, you need to be aware of the fact that when you hire an SEO copywriter...

Traffic Does Not Equal Sales

You see, the 2 aspects of a web site which need to work in order to have a profitable web site are:

  1. Traffic
  2. Conversion

And that’s where most SEO copywriters flop like a dead fish.

Let me explain…

Obviously, you need traffic. If you’ve got the best store in the world stuck out in the middle of the desert then you’re not going to make any sales. And that’s exactly what a site without traffic is. Wouldn’t you agree?

But on the other hand – if you’ve got a store in the busiest street of the city, but nobody servicing your customers (or a poor, sloppy salesperson who has no idea) then you’re not going to achieve anywhere near your potential results either.

No point in having thousands of visitors at your web site if they all walk away empty handed. And yet, I see people make this mistake all of the time.

So How Do Good SEO Copywriters Help You Achieve Maximum Sales?

It’s important to remember that when it comes to SEO Copywriting, just like with most things in life, if you pay peanuts you get monkeys.

But you don’t want to be investing good money if you’re not dealing with a top quality professional.

So how do you know you’re dealing with a professional when it comes to SEO Copywriting and not some fly-by-nighter who once read a web-site on search engine optimization?

Well, here are a few tips to help you out:

  • A good SEO Copywriter will take time to understand your business needs before making strategy recommendations;
  • They will take the time to research the keywords and search terms people search for;
  • They will write valuable and unique content which you can then add to your web-site. This fresh new content will be designed to attract as many paying visitors to your web-site as possible.
  • Excellent SEO Copywriters will also fully utilize the “magic phrases” which have proven to maximize the likelihood your visitors will turn into paying customers.
  • And make suggestions on how to improve the ‘invisible’ parts of your web-site in order to maximize your search engine results. (These are the parts we humans don’t see – the parts search engines rely on when it comes to ranking your web-site.)
  • But most importantly – a top notch SEO Copywriter will be experienced in effective copywriting techniques, and have excellent knowledge of online marketing works – plus a proven track record of results!

If you’d like to bring more paying customers to your web-site, and begin increasing your online revenue, I invite you to contact my office on 1300 88 21 91 (outside Australia + 61 2 4228 3022) to arrange a free introductory consultation with me or one of my SEO Copywriters.


Copywriting That Sells

Your SEO copywriting friend,

Scott Bywater
Copywriting That SELLS