Want to know the A-Z of how to write great direct response copy?
“Who Else Wants To Learn The Little Known Secrets Behind Creating Proven Ads And Sales Letters Which Generate More New Customers Than You Can Handle… As Soon As 17 Days From Now? Step By Step…
FROM: Scott Bywater, 10:17 am
If you want to lift your sales and slash your advertising costs, or if you’d like to get new customers racing towards your door like a pack of sharks on a feeding frenzy… and double, triple or quadruple your net profit, then this will be the most important letter you ever read.
Right now, before I do anything else, I’m going to show you something you can use to make money immediately. This simple strategy is something that hardly any business owner understands. (any doubt will be squashed if you simply opening up your local newspaper and have a look at the ads). Here’s the secret:
Every Ad Or Sales Letter MUST Use A High-Voltage Headline
“Scott Bywater does with words what an accountant does with numbers. He makes them work. Before using Scott we were getting okay results in the business, but since… we’ve generated a 32% increase in turnover, which equates to $100 - $150K a year.
So how much money are you literally pouring down the drain by not understanding these critical facts? What would happen if you simply changed the headline on one of your ads? It’s been known to double, triple, quadruple and even increase responses by 10 times - and more.
Listen, if you’re not currently advertising using this strategy… you should be even more excited about everything I am telling you. Why? Because it doesn’t matter what words you put in an ad or on a sales letter - it costs you the same. It’s the ultimate leverage.
Think about it. If your ad gets 1 sale or 10 sales - you’re up for the same cost. So doesn’t it make sense to apply what I’ve just discussed on every ad you write? Of course it does.
Before we go any further, let me introduce myself.
My name is Scott Bywater, perhaps you’ve heard of me. I’ve made millions of dollars for my clients over the last few years writing ads for business owners throughout Australia, New Zealand, USA and South Africa.
And everyone has been asking me to document what creates this sort of leverage. What makes my ads and sales letters pull in results that double… triple… even quadruple response (like the testimonials you’re seeing throughout this letter)
So I’ve invested over 132 hours documenting everything I do to write winning ads from start to finish. And it’s all available in an advertising home study manual revealing the exact step-by-step process by which you can create winning ads and sales letters - without paying thousands of dollars in fees.
People everywhere have been raving about this amazing new course. And there’s a damn good reason for it.
It’s been described as “amazing”, “life - altering”. “transforming the paradigm of how business works” …
“The first manual on advertising that actually relates to the average business”, “easy to apply”, “down to earth”, “commonsensical”, “level headed”, “the one business book nobody should be without” and more … It is …
Cash Flow Advertising
In 181 life changing pages, your brain will be bouncing all over the place with ideas as you uncover the customer creating secrets not 1 in 100 business owners is privy to. Secrets which would usually take you well over a decade to discover. Easy to apply strategies to effectively and efficiently uncover a goldmine of cash lying latent in your business…
I guarantee that if you simply implement what you discover in this manual, you will get a TEN TIMES return on your investment in additional profit … and I’m talking about profit you’d never have received if you didn’t discover this high-voltage information (which has been jealously guarded … until now) … within one year - OR IT’S FREE! Have you ever received a fairer deal? The fact is, generating ten times the investment of this manual in extra profits is just the start. The sky’s your limit.
Over the years, I’ve developed a reputation for taking failing ads, and turning them into cash - generating machines.
Like the simple little test I used to save a pest controller $42,000.00 per year in wasted advertising - and increased the response of a major advertisement by 25% … literally overnight.
Or the Practice Management Company that generated $150,000.00 in sales as a result of a 4-page letter I wrote.
Or the catering company that increased their turnover by 32% or $100 - $150K a year in just 2 years.
Or the property developer who generated an additional $200,000.00 in sales over just a couple of months.
Or the carpet cleaner who doubled his domestic turnover as a result of changing his advertisement. The list goes on and on.
Many people have described me as one of Australia’s top advertising writers. I’ve produced ads and sales letters for people like:
And right now, I’m about to show you the exact system I’ve used to make my clients thousands and thousands and thousands of dollars.
Once you start using the course, you’ll be pumping out profitable money sucking ads that attract a ton of clients, too!
Now, let me ask you a question…
|1. Do you believe that ‘to advertise effectively, your ad has to run 12, 26, 52 or 104 times in order to develop a ‘brand’?|
|[ ] Yes [ ] No|
|2. Do you use a logo and mention your company name towards the top of your ad?|
|[ ] Yes [ ] No|
|3. Do you measure the exact Return On Investment on every ad you run?|
|[ ] Yes [ ] No|
|4. You are guilty of the ‘copycat’ predicament. You copy your competition (who are getting lousy results as well) because you figure they must know what they’re doing.|
|[ ] Yes [ ] No|
|5. Do you use one advertisement or a series of them?|
|[ ] One [ ] Series|
The correct answers are: 1. No 2. No 3. Yes 4. No 5. Series
How did you go? If you got anything less than 5 out of 5, then there’s a high probability that you’re losing a lot of money on ineffective advertising. It’s not your fault. You’ve never been taught any different.
But you’re probably flushing heaps of cash down the drain. You may even believe that advertising doesn’t really work unless you’ve got a lot of money. Or perhaps you believe that if you advertise enough it will ‘eventually’ pay off even though it’s not working right now.
And what a complete load of B.S. that is.
STOP for a moment and think about this. Imagine placing an ad in the local paper next Tuesday afternoon. By Thursday, when the ad runs, your phone starts ringing off the hook. A swag of enthusiastic customers walk through your door. And the cash registers are ringing faster than ever.
You are banking piles of cash. Your friends are wondering where you get so much money from. But you’re not surprised. You now own a ‘secret weapon’ that you’re not revealing to anyone - Cashflow Advertising.
I’m talking about strategies that are, in-effect, undiscovered by just about every business owner in the country. And most certainly unseen by your competitors.
As you can see, this manual is loaded with a tremendous selection of hot advantages. But what I’ve just outlined is only scratching the surface of what you’ll be receiving. There’s substantially more than I have room to ‘thrash out’ here.
Now listen. Any information you can learn is only good if you can apply it. Personally, I get profusely annoyed when I invest in a seminar, a manual or information of any kind … and they don’t show me how it works in action. What’s the point of all that?
Well. There are a lot of half arsed manuals out there that give you a whole lot of text telling you what to do, but don’t show you examples of how it’s actually done - or exercises so you really ‘get’ the information. It’s like trying to learn how to fly an aeroplane and relying on theory.
Think about it. You’d get in the bloody plane and be like …
But with a bit of guidance and a few hours flying time, you’d really know what it was like to fly that damned plane.
And then you’d know. Really know.
And that’s the exact reason why I’ve included over a dozen different examples of real time ads and sales letters in this manual - so you can see how they actually work, and apply them to your own business.
Plus I’m providing you with a ‘Quick Start’ guide and exercises you can complete so that you truly internalise the information. And instantly use it to boost the profits of your business.
Comparing most other courses in the marketplace to this one is like making a comparison between ‘instant potatoes’ and the real thing. The instant type is easy to produce, even looks similar … but it’s no comparison when you take your first hungry mouthful.
If you’re like me, you’ve read enough books about how it’s done … but it doesn’t get you any closer to actually being able to do it. Well … this course will change all that.
ONLY I HAVE CREATED A SYSTEM WHICH DOESN’T JUST GIVE YOU AN ENDLESS SUPPLY OF THEORY …but actually shows you how it’s done.
NO ONE ELSE has created a manual like this for the Australian marketplace, which takes you inside the way I think when I write every single ad. You’ll discover the thinking process, which goes behind writing ads which make my clients hundreds of thousands of dollars. What’s more, my strategies have a bias you’re not going to learn from any advertising agency: Maximum Results with Minimum Cost. Not having to flush your advertising dollar down the drain on a pipedream, but real, easy to apply strategies that WORK!
Have you noticed yet that this manual and the feast of proven techniques enclosed within it, is the sort of information about advertising which will never let you down? You know that with this sort of heavy-duty information on your side, you’ll knock the socks off your competition. And, right now, you’re probably wondering …
The further you read into this, the more you’ll realise that this manual can be applied to virtually every kind of business: it doesn’t matter if you are a retailer, big or small, a professional service firm, consultancies, direct sales, business to business, consumer companies or information companies. In fact…
And I’ve gotta warn you. Because I reckon once you get the ‘guts’ of what this manual is on about you’re going to face the dilemma of finding it difficult to sleep at night. Why? Because all these spine-tingling ideas will be jumping all over your brain.
But guess what? Sleep will of little importance to you. There’s nothing that compares to the feeling you get when you know you can ‘turn on’ ads that will bring in as much cash as you desire EVERY SINGLE WEEK. That puts you in control of your future of freedom.
By now, you’re no doubt curious about how much this exceptional manual, Cashflow-Advertising, is going to cost.
This is NOT a get-rich quick manual. If that’s what you’re after, then please invest in some other course.
And I’m not going to just give you a treasure trove of theory… then wish you well as you grasp at straws - wondering how to actually do it. No way. I’ve laid everything out in plain English, with real examples, so it’s as easy to follow as a simple recipe. You won’t complete the manual, overloaded with bits and pieces of information and wondering “Now, how do I get started on this?” You’ll complete it knowing exactly how to write a blockbuster. Won’t that feel great?
Which moves us along to your investment.
Now, you need to know that to hire me personally it costs $450.00 per hour. Why so much? Because I’ve made my clients a small fortune with the ads and sales letters I’ve developed. My years and years of accumulative experience and know how are as rare as Hens Teeth. I’ve been known to double some of my clients advertising results through something I’ll spot within 5 minutes.
And there are an abundance of other ways I could invest my time. So if I’m going to invest time with you, it’s got to be worth my while. It is not uncommon to have business owners lined up on a 6-week waiting list … all striving to pay sizeable sums for my services.
To produce this manual, I’ve invested over 132 hours, to reveal all the tools you need to know to write ads, sales letters and promotions that could be your passport to riches. Everything you need to know.
It’s nearly impossible to value this course. But if you paid the normal price for me to explain all of these strategies and techniques to you one-one-one you’d be looking at running up a bill somewhere between $3,500 - $5,000. That’s why this is the most cost effective method of discovering how to advertise effectively.
There’s advertising courses that sell for thousands of dollars… and in my opinion don’t give you the practical step-by-step instructions that this program provides you with. But still, they sell well. And yet, I’m not going to ask you for thousands of dollars… even though I know you’d get your moneys worth instantly if you simply implemented one of the strategies.
I am not a greedy person. Yes… I am money motivated… inspired by profits. But I am not greedy. There is a very clear difference.
And I’m also motivated by something else. You see, after investing a significant chunk of time developing this system I’d like as many people of ambition and enterprise as possible to use it. I’m concerned with influencing the way the maximum number of business owners advertise… so they can achieved the dreams they went into business for.
I tell you that so you might realise why I have clearly underpriced this manual. So I am not even going to ask you for $500.00… even though that was going to be my initial price. I worked out I could easily charge $500.00 and still give my valued customers exceptional value for money. And to be honest with you, the inside information you are getting about advertising within this program would warrant such a price. Especially when you consider that he achieves results with his clients like this…
I had never used a professional copywriter before, and I was initially a little skeptical, and concerned about wasting money on advertising that didn’t work.
But when I ran the ads the phones went off the hook.
They generated over 500 leads and a total of $200,000 in sales so far (which I expect to double by the time we follow them up properly). I am glad I decided to go with your recommendation of 5 advertisements, and measuring their results because one ad out pulled every other ad by 50%.
Quite frankly, I’m over the moon with the campaign, and most of all the fact that I have a system I can replicate to achieve results like this over and over again.
But after much deliberation, I’ve made it extremely easy for you to get your hands on this program. I’ve set the price at just $287 AUD.
However it gets even better, because for a limited time, you can...
Listen, the investment for Cashflow Advertising is extremely low compared to the value you are about to receive. However, even so, I don’t want you to pay for the program until you read it and find out for yourself just how much value is inside. Does that sound unusual to you? I apologise if it does but I think you deserve to be able to digest, absorb, implement the strategies and prove to yourself they work before I accept your full payment.
That’s right. All I’m asking for is $17 to cover the postage and handling fee with the remaining automatically payable in two installments of $135 AUD/month (total $270) if you decide to keep it. (if you don’t like it, just send it back within 30 days & the first $135 will not be processed, & your initial $17 will also be refunded).
I’m sure you’ll agree this is an irresistible offer for a program that puts money in your pocket for the remainder of your business life. A bloody good deal for such income-generating, proven, results based information. What’s more, it’s fully tax deductible from your business income.
There’s no textbook theories here.
Just straight down the line, hard-boiled, NO B.S advertising advice that SELLS.
It’s what I believe I know better than anybody else in the country. And I’m offering to lay it all down step-by-step for you in this manual. I’ve compressed everything I know into an easy to follow short-cut formula that’s quick, simple… and FUN. And you’re going to get it all for a mere fraction of what it would cost to hire my services directly.
Using a decent headline will easily triple the amount of people who actually read your ad.
Implementing the appropriate “power words” will add so much impact and guts to your marketing material, your prospective customer will be whipping out their credit cards in the middle of the night to give you their money.
And using my 13 “Super Questions” to create a convincing sales argument will immediately DOUBLE your response rates.
If you’re like most businesses, and what you learn in this manual delivers just a FEW more new customers - and provides you with the strategies to keep doing it - you’ve got a legal money-printing machine. And it’s not unusual for the information I share with you to cause your results to skyrocket!
So if you’re a business who does a lot of advertising or direct mail… then $287 is really a painless drop in the bucket. Think about it. If one secret alone can increase your response rate by even one percent, in a few months you’ll know that this investment is…
All you’ve got to do is identify the handful of proven secrets that work for you… and then you’ll be amazed at how fast the money begins flowing in.
You can use them over and over again.
That’s what successful and wealthy business people do. That’s how they get to live the lifestyle that most of us dream of.
Now obviously, this manual is one of the smartest investments you could ever make for your business… but I want to give you even more.
You see, I’m a big believer in the philosophy of ‘adding value’ wherever I possibly can - and going the extra mile. So far I believe I’ve offered that. But you know what I’m also aware of? Right now, you’re seriously weighing up whether to get your hands on “Cashflow Advertising.”
So I want to ethically bribe you to get you over the line. Why? Because I know this stuff works. And I’m absolutely certain of the massive impact it’s about to have on your life. Now, I’ve got a gut feeling that deep down you know after you digest the secrets you’re about to learn in this course, your business will never be the same again. It will transform your lifestyle. You’ll be able to go on more holidays, take off at midday & not worry about having to come back to work, and put more cash in your till for less effort. But what’s it going to take for you to commit to that decision right away?
Well what about this: I’ve been racking my brain for weeks to see what else I could do to make this the most comprehensive… the most practical… and… the most high voltage manual on advertising you’ve ever read. In my opinion, I’ve done it. Here’s what else you’re going to receive…
As a special thank you for investing in this manual, for the next 10 days ONLY, you’ll receive these FREE bonuses with your manual…
Have you ever wondered why some businesses run small ads in their newspaper every week? I mean, they’ve got to be making money or they wouldn’t be doing it, right? Well, guess what? When I started my business… I was dead broke… and could hardly afford to pay the bills. So I started placing tiny little classified ads, that cost anywhere from about $20 to run.
And they created thousands and thousands of dollars in sales… very, very quickly.
The sad fact is most businesses have no idea how to maximise the use of classified ads. Now you’ll be one of the few in the know.
In this special report, you’ll discover information almost nobody (including the majority of advertising agencies) know about:
This is an exceptional report, packed full of rock-solid information you can implement immediately. Imagine knowing and applying all this!
Now, the next report I’m going to send you is one of my most sort after publications. A guide to help you make use of one of the most rarely used - but powerful tools - used in business today - Fax Marketing…
Over the years, I’ve sent thousands of faxes. In fact, recently I invested $700 into fax streams and quickly generated a return in excess of $3,925 in sales. I bet you wish you could get that at the casino! It’s a marketing tool that’s so powerful… it’s illegal in the USA, but in Australia… (and many other countries) at least for now, you could be using it to enormously impact your sales.
This report reveals:
Now remember. Nearly any business can use fax streaming with an investment of as little as 5 minutes a week… if they just apply this information seriously.
30 days from now, this powerful report may be responsible for saving you thousands and thousands of dollars on your media advertising. You see, every businessman wants to cut his advertising costs as much as possible. But very few know how.
You’re about to get access to information only a very select group of ‘insiders’ even know about:
This is absolutely priceless. It means you’ll be able to run your next ad or sales letter past me to make sure it’s ready to SELL!
Now there is NO WAY to put a price tag on the value of having a world-class copywriter look through your copy. I will give you the best and most brutally honest critique available anywhere in the country - just check out the testimonials throughout this letter.
Sales double overnight
New customers come flocking to your business, cash in hand, desperate for what you are offering
And profits skyrocket
Simply because these business owners were insightful enough to get me to check out their copy before they mailed or advertised their business.
Clearly, I’ve got the tested and proven experience to make your advertising work… and I’m committed to showing you how.
Here’s what will happen. Simply send me one of your sales letters, brochures or ads, and I will viciously critique it for you over the phone. I won’t overlook ANY mistakes you’ve made, or make out that you’ve written a winner just to protect your feelings. Bugger that!
In fact, you’ll be treated in the same manner as I treat myself when I write killer copy that brings home the bacon: with the straight down the line honesty of a Judge Judy (on a good day, I promise!) I will simply NOT allow you to go into battle with a bad message. After all, that would send your business to the wall, kill your profits, and sap you of the desire to continue.
Instead… by forcing you to get the best copy into the marketplace as you can - following the strategies, rules and tactics of effective copywriting, that are proven to give you the highest probability of massive success - I will not just save you from the heartache of losing a few dollars.
No. I will also put you on the fast-track to advertising success… using the same strategies my clients have used to put thousands and thousands and thousands of dollars into their pockets.
Normally you’d be shelling out $450.00 for one of these sessions… but you’ll get this session absolutely FREE. (If you were to pick up the phone and call me at my office and not inform me you are a Certificate Holder, you would be paying $450.00 for a critique)
Now, if you have a calculator handy, that brings your total free gifts to…
Yep, I know the bonuses are incredible value, and I’m crazy to be offering this. But I wouldn’t have it any other way. I’ve done everything possible to pack as much value into this course as I possibly could.
There’s only one catch: You’ve got to be a doer. You need to one of the first 87 people to order Cash-Flow Advertising. You snooze, you lose.
Listen, I don’t blame you if you are skeptical. I’ve been ripped off before so I understand exactly where you’re coming from. You’ve sent away for stuff that never quite reached you. Or you bought something and it didn’t live up to its expectations.
But you’ve got my contact details, so you can reach me anytime you like. I’m here to stay. And I’ve put my heart and soul into a product that truly delivers. (After all, my reputation depends on it - and I protect that like a magpie protects their young) That’s why you’re backed by my personal…
If you’re not satisfied, for whatever reason, then just return the manual to me and I will refund every cent. I will treat you the way I want people to treat me - with trust and honour.
And I’m not going to grill you as to why you are sending it back. All you’ve got to do is return it. Your word is all I need.
Now I know how hard it is to get your hands on real, authentic, down to earth advice from an experienced source like you’ll discover here. Some of the secrets you’ll find revealed here are on the fringe. You won’t find them in the everyday marketing world… only truly experienced marketers are aware of how powerful they truly are.
My intention is not to convince you of anything. I am out to spread the word about the proven advertising secrets nobody else has the guts and expertise to reveal.
Then don’t muck around. Order your copy of “Cashflow Advertising” right away, while it’s fresh in your mind.
To order via any of the major credit cards simply click on the ‘Buy Now’ button below and follow the prompts and you'll have your profit generating system on it‘s way to you immediately.
Just reading it will change the way you view your business forever. You’ll be very, very, very happy with the newfound knowledge - and the newfound ability to generate more new customers than you’ll ever need just weeks from now.
P.S. Remember you have absolutely no-risk when you invest in “Cashflow Advertising”. In fact, all I am asking for upfront is $17 AUD with the remaining amount payable in two installments of $135 AUD/month which is all 100% covered by my money back guarantee. Try this manual for 12 months and if you’re not completely satisfied I insist on returning your money.
P.P.S. I’ve made it as easy as possible to put everything into action. You’ll find a quick start guide in the manual that you can refer to immediately. So grab the bull by the horns and get started today. Once you see the difference in your advertising results, nothing will be able to stop you. Just hearing the phone ring after you place the first ad will make you so incredibly, incredibly, incredibly pleased you took advantage of this opportunity. So call my number on 1300 88 21 91 (International: (61) 2 4228 3022) and place your order right now. You’ll be glad you did.